Sunday, February 1, 2004

WHERE HAVE YOU GONE, MR WHIPPLE?

I’m fairly certain that the Charmin Toilet paper Company did not purchase advertising minutes for the first Super Bowl. It was more likely "brought to you by" the likes of Marlboro cigarettes and Vitalis hair oil. Of course it wasn't even called the Super Bowl yet.

Back in the day they (Charmin) had commercials with a middle-aged, anal, yet sort of friendly little store manager/whimp who went running down the aisle, scolding house wives who couldn’t help themselves from this apparently dreadful habit of squeezing the squeezably soft Charmin tissue. Never would anyone mention what this stuff was actually used for. This guy lasted for years, somehow unchanged by age. I do not know whatever happened to Mr. Whipple. I do know that now, the same company has gotten hip (or somewhere below that), and at least for today, Super Bowl Sunday, February 1, 2004 Charmin is "The right choice for your end zone".

This is forty years of human evolution wrapped around a not so new cardboard tube. Less is no longer more. More is definitely more in two thousand, four.

This was the first Superbowl played with exclusively "regional" participants (No cities) -

Actual game score of Superbowl XXXVIII:

In a "thriller", New England 32 - Carolina 29 - Janet Jackson 1 (breast)

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